Banner Basics: How to Make It a Banner Year
Picture this: Customers effortlessly navigating a store with vibrant banners as their guide. Event attendees striking a pose in front of a branded step-and-repeat. Banners are more than just basic signage—they’re versatile, indispensable tools for creating memorable experiences. They also offer your clients the flexibility to update their signage with ease as messaging evolves. Banners […]
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ISA, Partners Turn Back California EMC Requirements
If an illuminated sign can’t be bright enough to be effectively seen at night, why bother using it at all? This isn’t some philosophy question, but a very real challenge for the sign and graphics industry, especially when faced with arbitrary regulations. This happened recently in California when the state’s powerful Energy Commission (CEC) proposed […]
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Wi-Charge cofounder shares expansion, future of wireless power for digital signage
A Sign Of Successful Hiring
We believe that you hire for attitude and you train for success.” That’s the philosophy espoused by Pete Rappoccio, owner and founder of Sign Pro, a full-service sign company based in Plantsville, Connecticut. Sign Pro believes those attributes are the foundation that sign shops should be focusing on when it comes to bringing on the […]
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Place Exchange expands PerView measurement solution to Canada
How To: Define Your Unique Selling Proposition
Why should anyone choose your sign shop rather than your competitors’ shops? If you can’t articulate your company’s unique product differential, you’re leaving your chances for success, well, up to chance. Perhaps your prospects walk through your door because they see your shop while driving past it? Or maybe your company was listed in an […]
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LG launches Pro:Centric Stay TV platform for U.S. short-term rentals
Funding Your Business: The Five Cs of Business Credit
In the approval process for business loans, lenders use the “five Cs of credit” as their standard for credit analysis. If you want to improve your chances of getting a business loan, you need to satisfy the requirements in these five areas: Capacity, Capital, Character, Collateral, and Conditions. Let’s take a closer look at these […]
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Why Employee Recognition is Critical
I recently asked a friend how often, during her career, she had been complimented or recognized for her work. Her response? “Not often enough.” Unfortunately, that is true for most employees. I wonder why that is. I have some ideas that I’ll share with you here. The first is denial. Most managers and supervisors think, […]
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