Building customer loyalty with rewards that matter

The 2024 Interactive Customer Experience Summit included a panel entitled “Building customer loyalty with rewards that matter.” Each panelist shared their expertise on the challenges and successes of loyalty programs.

Banner Basics: How to Make It a Banner Year

Picture this: Customers effortlessly navigating a store with vibrant banners as their guide. Event attendees striking a pose in front of a branded step-and-repeat. Banners are more than just basic signage—they’re versatile, indispensable tools for creating memorable experiences. They also offer your clients the flexibility to update their signage with ease as messaging evolves.  Banners […]

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ISA, Partners Turn Back California EMC Requirements

If an illuminated sign can’t be bright enough to be effectively seen at night, why bother using it at all?  This isn’t some philosophy question, but a very real challenge for the sign and graphics industry, especially when faced with arbitrary regulations.   This happened recently in California when the state’s powerful Energy Commission (CEC) proposed […]

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How To: Define Your Unique Selling Proposition

Why should anyone choose your sign shop rather than your competitors’ shops? If you can’t articulate your company’s unique product differential, you’re leaving your chances for success, well, up to chance. Perhaps your prospects walk through your door because they see your shop while driving past it? Or maybe your company was listed in an […]

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