Category: News

Signarama welcomed nearly 400 franchise owners and employees to Las Vegas for its 2025 international convention, SARCON. The three-day event, which coincided with the International Sign Association’s annual Sign Expo, featured educational sessions, networking opportunities and celebratory programming that enabled attendees to connect with brand representatives and peers while gaining valuable insights to grow their […]

The post Signarama Celebrates Innovation and Excellence at Annual Convention appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

“The errors you make in today’s good times create tomorrow’s bad times, while the wise choices you make during today’s bad times foster tomorrow’s good times.” Take a moment to reflect on this quote from “Peaks & Valleys” by Spencer Johnson, M.D.   We’ve all heard the phrase “mistakes are costly” in the sign industry and […]

The post Eliminating Errors appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

In this episode of Behind the Signs, Joe and Liz dive into one of the most personal and powerful topics yet — what it really takes to become a great leader in the sign industry. From the emotional rollercoaster of letting go of team members to the structure of professional improvement plans, they share hard-earned […]

The post Behind The Signs: Becoming a Stronger Leader in Your Sign Shop appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

I am excited to share that I recently published a book titled “The Shop Managers Handbook,” specifically for small and medium-sized sign business owners and their managers. This comprehensive resource provides in-depth strategies for transforming your shop into a lean production machine. In the chapters, I explore various critical aspects of production management, employee development […]

The post The Accountability Promise appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Right Way Signs is a full-service sign shop in Chicago that has been helping the Windy City maintain its status as one of the best cities in the world for more than 50 years. Alex Perry, CEO of Right Way Signs, prides his operation on being involved in every step of the sign making process […]

The post Budding Business: Right Way Signs’ Vibrant Work appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Watch as SBI’s Alex Marcheschi interviews 2025 Top Young Sign Maker Lauren Terwilliger, owner of Pocono Sign Company. The Lakeville, Pennsylvania-based sign shop owner talks about her business growth strategies, perseverance as a mother of three, her efficiency operations, how she invested back into her business and more!

The post 2025 Top Young Sign Maker Interview: Lauren Terwilliger appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Sponsored: In our On The Floor video series, Sign Builder Illustrated’s Alex Marcheschi interviews Elliott Equipment Company President and CEO Jim Glazer about the company’s latest offerings to the signage market. Glazer touches on why Elliott trucks are a great investment for sign shops due to their resale value, the technical support customers can rely […]

The post SBI on the Floor: Elliot Equipment at ISA Sign Expo 2025 appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Are you looking to boost operational efficiency by 50 percent? Would you like to untap profits that build wealth? Are you searching for ways to drive out stress at your company while at the same time having fun owning a business that works? If so, now is the ideal time to lean into Lean, and […]

The post Now Is The Time For Lean Shop Makeover appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

SignAgent announced the release of its new and improved mobile application, now available for both iOS and Android devices. SignAgent Mobile is an all-in-one app that transforms how signage professionals handle field work, making their work faster, easier, and more accurate, reducing the need for return trips. SignAgent Mobile eliminates the need for clipboards and […]

The post SignAgent Launches New and Improved Release of SignAgent Mobile appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Attracting customers is relatively easy. Advertising that announces you have quality products and good prices will do that—once. The problem is this: How do you keep those customers from leaving you?  Most businesses don’t have a clue, so they continue to spend huge amounts of money to draw customers through their doors but do nothing […]

The post How To Drive Customers Away appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.