How To: Define Your Unique Selling Proposition
Why should anyone choose your sign shop rather than your competitors’ shops? If you can’t articulate your company’s unique product differential, you’re leaving your chances for success, well, up to chance. Perhaps your prospects walk through your door because they see your shop while driving past it? Or maybe your company was listed in an […]
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The Art of the Start Up: Howard James of FASTSIGNS, Washington, D.C.
Howard James has owned his FASTSIGNS® store in Washington, D.C., for nearly eighteen years now, yet he still describes working and succeeding in the sign industry as an “everyday hustle.” “Our customers are always looking for solutions that are cost-effective, but they are also looking for solutions that they need tomorrow,” he laughs. “That’s the […]
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National Signs in Houston Closes Doors
National Signs recently closed its 50,000-square-foot manufacturing facility in Houston. On May 24, the full-service sign company filed for Chapter 11 bankruptcy before motioning to move to Chapter 7—also known as liquidation bankruptcy—on June 28. An official announcement has not been released, but the sign industry has been showing support for National Signs’ former employees […]
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Webinar: Boost Your Print Sales
Join Sign Builder Illustrated for a webinar, “Boost Your Print Sales” on Thursday, June 27 at 3:30 p.m. ET. Do you want to increase the revenue from your print offerings? Watch sign shop owners Dawn Homa and Derek Atchley share proven ways to grow print sales and how they’ve successfully built their businesses over the […]
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June 2024 Digital Edition
Sign Builder Illustrated‘s June 2024 digital edition is live! In this issue, you’ll learn: Why diversity is the right thing for your business. The top eight things to know about experiential graphics. Tips for navigating new workforce regulations. Six simple ways to manage customer expectations. Readers will also explore an immersive soccer-themed concept from Moment […]
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May 2024 Digital Edition
Sign Builder Illustrated turns a new leaf in May 2024 with Content Director Christina Green’s first issue. In her introductory column, Green outlines how the team at SBI plans to deliver information of value to sign professionals on the go—through webinars, podcasts, videos and more. In The Industry opens with a Star Wars projection of […]
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Coping Mechanisms
Over the past 25 years, I’ve had the privilege of starting a couple of successful sign shops. While I’m grateful for these experiences and proud of my work, I must admit that I did let the stress get to me. As the business grew, so did my stress levels, and I found myself drinking every […]
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Behind The Signs: Avoiding Burnout
So many sign shop owners (and their teams) feel overloaded by the demands of running a busy shop, and that can often lead to burnout. I experienced this running my own shop, and my business suffered as a result. It’s important to prioritize a healthy work-life balance that helps take care of yourself, your family […]
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April 2024 Digital Edition
Meet the next generation of sign makers. Sign Builder Illustrated’s much-anticipated April 2024 digital edition features the winners of this year’s SBI Young Sign Makers Awards, as well as two impressive honorable mentions. Learn about this month’s cover subject, gold winner Brittany Gacsy, who has made her mark with projects at Orlando, Florida’s most famous […]
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Why is OEE Beneficial for Your Shop?
As the signage industry begins to adopt Industry 4.0 technologies (AI, loT, and digital tools), it’s essential to understand some manufacturing jargon that may be unfamiliar. While these concepts may seem daunting, they are crucial for the long-term success of your business. So let’s dive in and learn about Overall Equipment Effectiveness! Overall Equipment Effectiveness […]
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