Category: Business Mgmt.

Why should anyone choose your sign shop rather than your competitors’ shops? If you can’t articulate your company’s unique product differential, you’re leaving your chances for success, well, up to chance. Perhaps your prospects walk through your door because they see your shop while driving past it? Or maybe your company was listed in an […]

The post How To: Define Your Unique Selling Proposition appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Inktavo recently acquired Clarity Software, a Management Information System (MIS) vendor specializing in job pricing, inventory management and production management for the sign and graphics industry, as well as other markets. The deal will grow Inktavo’s product offerings, which typically serve branded merchandise businesses, as well as expand its geographical reach, according to the Austin, […]

The post Inktavo Acquires Clarity Software appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

This column was originally published in Sign Builder Illustrated‘s July 2024 edition. A production meeting might seem like the last thing you have time for when you’re juggling a lot of work. But trust me, that hour of planning will put you in control of your workload, help boost team morale and positively impact your customer relationships. […]

The post Three Ways Meetings Help Your Team and Clients appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

This column was originally published in Sign Builder Illustrated‘s July 2024 edition.  What if you were about to take a long car trip with no idea how to get there? What route will you use? How long will it take? What supplies do you need? Without a plan, you may get to the destination (eventually), but […]

The post Three Stages of Smart Workflow appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

What if you were about to take a long car trip with no idea how to get there? What route will you use? How long will it take? What supplies do you need? Without a plan, you may get to the destination (eventually), but you won’t arrive as quickly and efficiently as possible.   Starting a custom […]

The post Go With the Workflow appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Creative Sign Designs has appointed Josh Baldwin as its new Chief Financial Officer. Baldwin has 21 years of experience and an Executive PhD in Business Administration. Paul Wilbur, the prior CFO, will be relocating for personal reasons, but will stay with the company in a newly created Chief Administrative Officer role. “Josh joins us with […]

The post Creative Sign Designs Hires New CFO appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Over the past 25 years, I’ve had the privilege of starting a couple of successful sign shops. While I’m grateful for these experiences and proud of my work, I must admit that I did let the stress get to me. As the business grew, so did my stress levels, and I found myself drinking every […]

The post Coping Mechanisms appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

So many sign shop owners (and their teams) feel overloaded by the demands of running a busy shop, and that can often lead to burnout. I experienced this running my own shop, and my business suffered as a result. It’s important to prioritize a healthy work-life balance that helps take care of yourself, your family […]

The post Behind The Signs: Avoiding Burnout appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.