Category: Featured

A new presidential administration usually means a new direction for the economy. But this year is somewhat different. With Donald Trump serving a second, non-consecutive term, the sign and graphics industry likely will see more of the economic policies that we experienced from 2017 until COVID. That’s why we expect the main economic focus of […]

The post How a New Presidential Administration Will Affect The Sign Industry appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Like it or not, sales prospects do not make decisions based on reason; instead most people make decisions emotionally and then support their decisions with facts. That is why you must first identify the prospect’s most salient emotional needs and desires in your initial sales meetings and then construct a sales argument which not only […]

The post What Motivates a Sign Sales Prospect? appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

In recent weeks I’ve talked to three shop owners who specialize in carved signage, which involves wood, PVC or high density urethane (HDU) signage that is either hand-carved or CNC-carved. In this realm, wood has become more of a boutique or special request item. A nice piece of wood can be expensive to work with, […]

The post Editor’s Column: Made to Order appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Graphics Unlimited in Putnam, Connecticut is an award-winning sign shop that specializes in sign design and fabrication that took a leap forward about five years ago when owner Aaron Perry decided to buy a plot of land and build a new facility. Prior to that, Perry’s stepmother and business partner was running a different division […]

The post Lean Operation: Connecticut Sign Shop Succeeds appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Founded in February 2019, Wide Open Throttle Graphics in Alberta, Canada started in Owner Chris Thiessen’s basement out of his passion for powersports. Thiessen wraps all types of vehicles, but powersport vehicle wraps make up 95 percent of his business. “I grew up around sleds and dirt bikes,” he says. “I am sentenced to a […]

The post Winter Wonderland: Stunning Snowmobile Wraps appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

It’s time to rethink projectors. In recent years projection technology has greatly advanced, which has allowed for a whole new world of applications. “Laser technology has really reinvigorated the space in terms of less maintenance and general higher quality projection,” says Ramzi Shakra, Senior Product Manager, Epson. “With laser being the light source instead of […]

The post Creating an Experience with Projection Mapping appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Over the years, you’ve probably focused on all of the reasons why your shop isn’t ready to sell digital signage. But what if you flipped the script and focused on the skills your shop does have and the ways in which it is ready to sell digital signs? We spoke with Mitch Leathers, VP of […]

The post Three Reasons Why Your Shop is Ready to Sell Digital Signage appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

The technology shift from analog to digital, which began more than forty years ago, provided sign makers with many new business opportunities. Innovations in computerized plotter-cutting and digital print technology initiated mass-produced graphics and reduced production costs. These technological advances also lowered the barriers to entry and opened the flood gates to a torrent of […]

The post How to Deal With Competitors in Signage appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

A strong visual identity is the core of successful corporate branding. But how do you create a compelling and cohesive visual identity? What makes it recognizable? And will it drive attention to a small business? Most entrepreneurs have these questions in mind as they set out to transform their brand image. I don’t think branding […]

The post Small Business Branding: How to Amp Up Visual Identity appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Digital signage is a dynamic, captivating form of signage, but when it comes down to it, the displays are only as good as the content on them. Your customers can have the biggest, brightest display with the best resolution, but if all they’re putting on it is the temperature and time, it doesn’t really matter. […]

The post Three Digital Signage Content Strategies appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.