Banner Basics: How to Make It a Banner Year

Picture this: Customers effortlessly navigating a store with vibrant banners as their guide. Event attendees striking a pose in front of a branded step-and-repeat. Banners are more than just basic signage—they’re versatile, indispensable tools for creating memorable experiences. They also offer your clients the flexibility to update their signage with ease as messaging evolves.  Banners […]

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ISA, Partners Turn Back California EMC Requirements

If an illuminated sign can’t be bright enough to be effectively seen at night, why bother using it at all?  This isn’t some philosophy question, but a very real challenge for the sign and graphics industry, especially when faced with arbitrary regulations.   This happened recently in California when the state’s powerful Energy Commission (CEC) proposed […]

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How To: Define Your Unique Selling Proposition

Why should anyone choose your sign shop rather than your competitors’ shops? If you can’t articulate your company’s unique product differential, you’re leaving your chances for success, well, up to chance. Perhaps your prospects walk through your door because they see your shop while driving past it? Or maybe your company was listed in an […]

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Funding Your Business: The Five Cs of Business Credit

In the approval process for business loans, lenders use the “five Cs of credit” as their standard for credit analysis. If you want to improve your chances of getting a business loan, you need to satisfy the requirements in these five areas: Capacity, Capital, Character, Collateral, and Conditions. Let’s take a closer look at these […]

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Serving Up a Great Customer Experience

A restaurant’s brand is no longer only about food. According to a Deloitte study titled “Through Guests’ Eyes,” restaurant companies that are able to pull ahead of the pack are the ones that have committed to innovation in customer experience—changes that go beyond good service and focus on establishing connections with guests. The creators of […]

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How to Target Nearly Any Market with Sublimated Products

Though every market has its own nuances, advantages, and challenges, it is good, strong business strategy and research that are at the very core of running a successful sublimation business. Sawgrass Education Manager Jimmy Lamb offers some advice to help product decorators build effective strategies to generate sales in just about any target market. “If […]

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