Funding Your Business: The Five Cs of Business Credit
In the approval process for business loans, lenders use the “five Cs of credit” as their standard for credit analysis. If you want to improve your chances of getting a business loan, you need to satisfy the requirements in these five areas: Capacity, Capital, Character, Collateral, and Conditions. Let’s take a closer look at these […]
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Why Employee Recognition is Critical
I recently asked a friend how often, during her career, she had been complimented or recognized for her work. Her response? “Not often enough.” Unfortunately, that is true for most employees. I wonder why that is. I have some ideas that I’ll share with you here. The first is denial. Most managers and supervisors think, […]
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Serving Up a Great Customer Experience
A restaurant’s brand is no longer only about food. According to a Deloitte study titled “Through Guests’ Eyes,” restaurant companies that are able to pull ahead of the pack are the ones that have committed to innovation in customer experience—changes that go beyond good service and focus on establishing connections with guests. The creators of […]
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How to Target Nearly Any Market with Sublimated Products
Though every market has its own nuances, advantages, and challenges, it is good, strong business strategy and research that are at the very core of running a successful sublimation business. Sawgrass Education Manager Jimmy Lamb offers some advice to help product decorators build effective strategies to generate sales in just about any target market. “If […]
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Ten Ways to Improve Your Operation Today
“I can’t believe this is my shop!” There are many well-run sign shops around the world, but most of the small ones (ten to fifteen employees) that I’ve had the pleasure of visiting have a lot of work to do behind the scenes, before they are operationally efficient enough to deliver dependable results to customers […]
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Check Out The Impeccable Vehicle Wraps From Wrapabull
One of the most profound advertising mediums nowadays is the vehicle. Because of its mobility, a vehicle provides an excellent means of getting a company’s name, product, or event all the attention it deserves. One of the more impactful methods of transportation advertising is vehicle wrapping, which integrates mobile advertising, promotions, and event marketing to […]
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Scoring a Bigger Purchase Ticket: Vinyl Upsell
Whether you’re working on custom decals, point-of-purchase graphics, or a vehicle wrap, there is no project too small or too big where you cannot use your vinyl know-how to suggest add-ons, whether this ends up being for the current order or a return visit. In this article, we will explore the different ways you can […]
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The Art of the Start Up: Howard James of FASTSIGNS, Washington, D.C.
Howard James has owned his FASTSIGNS® store in Washington, D.C., for nearly eighteen years now, yet he still describes working and succeeding in the sign industry as an “everyday hustle.” “Our customers are always looking for solutions that are cost-effective, but they are also looking for solutions that they need tomorrow,” he laughs. “That’s the […]
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Border Lighting Wows at Aviation-Themed Restaurant
FLIGHTS is a comfort food, tapas-style restaurant that incorporates an aviation theme with a blend of “top-flight” food and cocktails. Last year, the restaurant expanded from several locations in California to make a new landing at the cutting-edge Miracle Mile Shops complex located on the Las Vegas Strip. The interior of the Miracle Mile Shops […]
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Behind The Signs: Hiring For Your Sign Shop – Building The Dream Team
In this episode we chat about a question we get asked often: How do you hire good people on your team? We break things down by revenue point (0-$100k, $250k, etc) and see what roles should be filled first in your shop. Join us as we share stories, tips, and laughter, all while celebrating the […]
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