Empowerment: A Critical Element of Extraordinary Customer Service
Most company executives and managers think they are providing exceptional service to their customers. They see the key ingredients are speed, courtesy, respect, a personal touch combined with technology and great products at great prices. While those things are important, they fall short of providing extraordinary customer service. There is something else your employees should […]
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“It’s All About The Flow, Baby!”
When it comes to creating a Lean and profitable sign manufacturing business, few concepts are as frequently misunderstood as the idea of “flow.” Many managers become fixated on capacity, pondering how much equipment they can acquire, how many employees they can onboard, or how many hours they can cram into the production schedule. However, it’s […]
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Building The Dream Team
The sign business is a specialized field that has only gotten more demanding as technology and customer needs evolve. The dazzling new printer that does everything except deliver the sign will never be able to propose a project with just a few vague words from a client or offer solutions to convert a dissatisfied customer […]
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Finding Your Niche Is Key
Over the last two years of running Make it Happen training events across the U.S. and Canada, it has been my privilege to meet unique owners and team members at many sign shops. Each quarter, I hope to showcase their story, infuse inspiration and a give huge THANK YOU to them for pulling back the […]
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The Productivity Playbook
It’s truly astonishing to see how many sign shop owners of well-established businesses, despite boasting the latest and most advanced equipment, cutting-edge software and highly skilled and experienced staff, continue to approach me in search of solutions for ongoing production challenges. These issues often manifest as diminishing profit margins, unstable cash flow, missed delivery deadlines […]
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Planning Sign Projects
Large sign projects can be complicated and can veer off track quickly without proper planning. Just like construction planning, sign projects follow a very similar path. From the initial meeting with the client to the last sign being installed, each step is critical to a successful and profitable project. I would like to say that […]
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Work Horses and Show Horses
Every company has two types of horses: work horses and show horses. Work horses are focused on getting the job done, while show horses are more concerned with looking good and playing a part. Work horses are committed to understanding the rules and following them. They show up every day, ready to “run the race.” […]
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Bright Ideas: LED Signage Advice
LEDs have transformed the way signs are designed and viewed. Their unique properties make them highly effective for channel letters, cabinet signs and specialty applications — so effective that, unless a customer is going for a vintage neon aesthetic, LED should be the go-to lighting choice for modern signage. Outfitting a sign with LED illumination […]
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Your Project Is A Promise!
Often, when I talk to sign shop owners, there are usually three main reasons (okay, maybe four) why they don’t have a project management system in place: “I’m just getting started and I’m not ready for a system.” “We’re just a two-person shop, we’re too small for that.” “We’re too busy to implement something new […]
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Signage Details Becomes a FASTSIGNS Preferred Vendor
Signage Details is proud to announce its official recognition as a FASTSIGNS Preferred Vendor, marking a major milestone in the company’s mission to transform and empower the global sign industry. This partnership underscores the growing demand for industry-standard, permit-ready section details that streamline workflows, reduce costs, and increase profitability. By providing proven resources through its […]
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