How to Value Your Sign Design Work
I am not a designer. When I first started my business, I did not understand the value design brought to my business or my clients. So, the truth is, I ran a sign shop for years and never charged for design work. It was just a small line item on our estimate sheets, and we […]
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Sign Industry Training: The What, the Why and the How
Media Partnership originally appearing in Sign Builder Illustrated‘s August 2024 edition WHAT is the point of training? Training is a process of increasing the knowledge and skills relating to a particular role or skill, but it also has wider benefits. The process can include product updates; goals to improve capability, productivity and performance; and ways to […]
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How and When to Push for a Variance
Winning a variance takes time and money. While it can be a gamble, the payoff can be great. Last year, ISA launched a service to help. Recently, one gas station landed a new—and bigger—sign thanks to ISA’s work. The proposed sign did not meet the city’s criteria for freeway signs since it wasn’t directly adjacent. The […]
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Houston Sign Experts Reunite to Launch Meridian Signs
Four industry veterans have reunited to form Meridian Signs, a full-service provider of custom architectural and LED signage based in Houston. Founders Al Ross, Gregg Hollenberg, Joann Warren and SenLy Fox, all of whom have been sign experts in the region for decades, aim “to meet the growing need for excellence in signage design, project […]
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Open to Interpretation: State-Level Licensing Issues
Lately ISA has seen state-level licensing issues becoming trickier to navigate for sign and graphics companies. This can take on any number of forms, but a few trends have emerged—as have a few possible solutions. We learned a few things recently when ISA, Southern States Sign Association and some highly involved and connected members were […]
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Three Ways Meetings Help Your Team and Clients
This column was originally published in Sign Builder Illustrated‘s July 2024 edition. A production meeting might seem like the last thing you have time for when you’re juggling a lot of work. But trust me, that hour of planning will put you in control of your workload, help boost team morale and positively impact your customer relationships. […]
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Three Stages of Smart Workflow
This column was originally published in Sign Builder Illustrated‘s July 2024 edition. What if you were about to take a long car trip with no idea how to get there? What route will you use? How long will it take? What supplies do you need? Without a plan, you may get to the destination (eventually), but […]
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Go With the Workflow
What if you were about to take a long car trip with no idea how to get there? What route will you use? How long will it take? What supplies do you need? Without a plan, you may get to the destination (eventually), but you won’t arrive as quickly and efficiently as possible. Starting a custom […]
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Creative Sign Designs Hires New CFO
Creative Sign Designs has appointed Josh Baldwin as its new Chief Financial Officer. Baldwin has 21 years of experience and an Executive PhD in Business Administration. Paul Wilbur, the prior CFO, will be relocating for personal reasons, but will stay with the company in a newly created Chief Administrative Officer role. “Josh joins us with […]
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True Install Expands Services in Metro Detroit
True Install has announced its expanded reach within the greater metropolitan Detroit community. The emerging brand announced Steve Veda, a local resident and entrepreneur, as the owner of True Install’s newest location in Warren, Michigan. Veda will be spearheading operations, offering local sign and print businesses a hassle-free solution for all signs and graphics installation […]
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