How and When to Push for a Variance

Winning a variance takes time and money. While it can be a gamble, the payoff can be great.    Last year, ISA launched a service to help. Recently, one gas station landed a new—and bigger—sign thanks to ISA’s work. The proposed sign did not meet the city’s criteria for freeway signs since it wasn’t directly adjacent. The […]

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Houston Sign Experts Reunite to Launch Meridian Signs

Four industry veterans have reunited to form Meridian Signs, a full-service provider of custom architectural and LED signage based in Houston. Founders Al Ross, Gregg Hollenberg, Joann Warren and SenLy Fox, all of whom have been sign experts in the region for decades, aim “to meet the growing need for excellence in signage design, project […]

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Open to Interpretation: State-Level Licensing Issues

Lately ISA has seen state-level licensing issues becoming trickier to navigate for sign and graphics companies. This can take on any number of forms, but a few trends have emerged—as have a few possible solutions.   We learned a few things recently when ISA, Southern States Sign Association and some highly involved and connected members were […]

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Three Ways Meetings Help Your Team and Clients

This column was originally published in Sign Builder Illustrated‘s July 2024 edition. A production meeting might seem like the last thing you have time for when you’re juggling a lot of work. But trust me, that hour of planning will put you in control of your workload, help boost team morale and positively impact your customer relationships. […]

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Creative Sign Designs Hires New CFO

Creative Sign Designs has appointed Josh Baldwin as its new Chief Financial Officer. Baldwin has 21 years of experience and an Executive PhD in Business Administration. Paul Wilbur, the prior CFO, will be relocating for personal reasons, but will stay with the company in a newly created Chief Administrative Officer role. “Josh joins us with […]

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True Install Expands Services in Metro Detroit

True Install has announced its expanded reach within the greater metropolitan Detroit community. The emerging brand announced Steve Veda, a local resident and entrepreneur, as the owner of True Install’s newest location in Warren, Michigan. Veda will be spearheading operations, offering local sign and print businesses a hassle-free solution for all signs and graphics installation […]

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