Category: Operations

For the most part, not many kids grow up thinking, “I’m going be in the sign industry someday!” And even if this is some young kid’s dream, there are no trade schools or universities offering a degree in sign technology. The truth is, unless you were born into the industry, sign making is rarely considered […]

The post Love Our Industry, Love Training! appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

For National Financial Literacy Month, Sign Builder Illustrated asked Levi King, founder of Nav, and Gerri Detweiler, author and education consultant for Nav, for ways sign business owners can leverage credit to help grow their business.   SBI: Levi , you’ve created a tech company, Nav, that helps business owners build and manage business credit, but […]

The post From Sign Shop to FinTech: Building Business Credit appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

There’s a lot more to sign installation than the actual installation itself. The team members you trust to place your client’s signage need to be great planners and, above all, great communicators as they represent your business. The better they communicate, the better the experience for everyone – including you, when you can send the […]

The post How to Efficiently Manage Your Installation Team appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

You’ve probably heard the saying, “Work on your business, not in it.” But what does that really mean? Shifting from doing everything yourself to running your business effectively isn’t easy and won’t happen overnight—but it’s essential for success.  So, how do you make the change? How do you step away from designing, making signs and […]

The post Work On The Business, Not In it! appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Running your printing or fabrication business is a rewarding experience, but it also brings a host of financial setbacks. However, it’s inevitable to spend money if you want to expand your operations. Since getting a loan is still a form of debt and you want to be smarter about your decisions, we’ll tell you the […]

The post Four Signs Your Business Needs More Working Capital appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Are you gearing up to launch a new website for your sign shop? Or, have you been managing your domain for a while now, but you just can’t seem to drive steady traffic to it? Well, don’t start draining your business’s monthly budget on Google ad campaigns and content marketing initiatives just yet—it is vital […]

The post Nine Tips to Amplify Your Website SEO appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

When you screw up (and we all do), you can count on customers contacting you to let you know what you’ve done. If it’s a phone call, you can expect to hear ranting and raving and people saying things that are rude and inappropriate. If they are in your place of business, they will confront […]

The post Four Steps to Save a Sale Within Sixty Seconds appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Employee engagement has been a boardroom buzzword for quite some time. We’ve long known engagement matters. Still, the unspoken “but” has always been that metrics—especially those of the performance and financial ilk—matter more. Now, trends expert Rick Grimaldi says the time is right for a major shift in this “metrics-first” attitude. Grimaldi has a unique […]

The post How to Retain Your Employees appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Social media is a must-have advertising tool for small businesses looking to help spread the word about their offerings and their projects. Clay McDaniel, the current VP of Digital Partnerships at Vista and former CEO of Ripl, has plenty of experience in the best ways of utilizing social media and has plenty of words of […]

The post Reinvigorate Your Social Media Presence appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Stepping into a leadership role at your sign shop—whether as a team lead, manager, or business owner—comes with its own set of challenges. The transition from employee to leader can be stressful, requiring a shift in mindset and responsibility. However, embracing this challenge puts you in a position to make a real impact—not only on […]

The post Becoming a Leader appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.