Category: Operations

Did you make a New Year’s Resolution? I did! My resolution is to read more in 2025 and so far I’m off to a great start! I’m here to share some major nuggets from my two most recent reads: “Building A Story Brand” by Donald Miller and “The Go- Giver” by Bob Burg and John […]

The post Fortify Your Brand Story appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Productivity is something we’re hyper-focused on at Signarama. We set aggressive goals each year, and while some of them might be a stretch, we make every effort to achieve them.  The need for efficiency lies in the most vital aspects of an organization, and it’s critical to identify and eliminate inefficiencies throughout the year to […]

The post How To Create Efficiencies in Business appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Kōr Visual Group‘s Scott Cutcher joins SBI’s Alex Marcheschi in a new video interview series, “Sign Stories,” to discuss the Trump Tariff’s effects on the signage industry and more. Cutcher brings decades of signage experience to the table and has seen the industry fluctuate and overcome challenges, from the 2008 financial crisis, to COVID and […]

The post VIDEO: Navigating Trump’s Tariffs, LED Market Analysis and More appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Nine out of every ten employees say they want to work for a more meaningful culture. People want to feel like they are a part of something bigger than themselves; they want to feel appreciated, valued, and cared for. In the midst of so much angst, division and uncertainty in the world that seems out […]

The post How to Build Meaningful Culture at Your Sign Shop appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

In developing a sales strategy, one size does not fit all. You must customize your strategy to the specific requirements of the account because each business opportunity is different. The personalities from one account to another will be different. The needs and problems facing each business will be different. And the buying process at each […]

The post How To Identify Your Audience and Sell To Them appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Nora Tobin, performance enhancement and executive coach, nutrition specialist and CEO of Nora’s Naturals Coffee, lists her top five performance strategies to prolong focus and minimize burnout.  “During the work day, it’s easy to get caught up in meetings or tasks and forget to move around,” says Tobin. “Staying stagnant for too long can cause […]

The post Beating Burnout appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Old habits die hard in business. But holding onto outdated financial practices can quietly drain your profits and hold back growth.  Aaron Clippinger runs a sign company in San Diego with 30 employees. He also owns  SquareCoil, a software system that is designed to help other sign companies operate more profitably.  By paying closer attention […]

The post Financial Habits to Break Up With in 2025 appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Are you currently working at a sign shop, convinced you could run your own shop better? Maybe you’re exploring a second career and considering a sign franchise. Or perhaps you simply love all things signage and want to dive into the industry.  Whatever brought you here, welcome! The sign industry is an incredible field full […]

The post So, You Want to Start a Sign Company? appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

A new presidential administration usually means a new direction for the economy. But this year is somewhat different. With Donald Trump serving a second, non-consecutive term, the sign and graphics industry likely will see more of the economic policies that we experienced from 2017 until COVID. That’s why we expect the main economic focus of […]

The post How a New Presidential Administration Will Affect The Sign Industry appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Like it or not, sales prospects do not make decisions based on reason; instead most people make decisions emotionally and then support their decisions with facts. That is why you must first identify the prospect’s most salient emotional needs and desires in your initial sales meetings and then construct a sales argument which not only […]

The post What Motivates a Sign Sales Prospect? appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.