Category: News

Elliott Equipment Company, the leader in truck-mounted aerial work platforms, introduces the Elliott L50 Material Handling Aerial, designed specifically for the sign and lighting industry. Built for efficiency, durability and versatility, the L50 provides unmatched material handling capabilities, making it the ultimate tool for sign installation, maintenance, and lighting projects. The Next Evolution in Aerial […]

The post Elliott Equipment Company Launches L50 Material Handling Aerial appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Running your printing or fabrication business is a rewarding experience, but it also brings a host of financial setbacks. However, it’s inevitable to spend money if you want to expand your operations. Since getting a loan is still a form of debt and you want to be smarter about your decisions, we’ll tell you the […]

The post Four Signs Your Business Needs More Working Capital appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Are you gearing up to launch a new website for your sign shop? Or, have you been managing your domain for a while now, but you just can’t seem to drive steady traffic to it? Well, don’t start draining your business’s monthly budget on Google ad campaigns and content marketing initiatives just yet—it is vital […]

The post Nine Tips to Amplify Your Website SEO appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

As spring and summer continue to creep closer, you may be looking for ways to help your digital signage clients transition out of the cold. We’ve compiled some warm weather ideas for digital signage content below. The Outside is Now In Tell your clients to take advantage of the growing outdoor crowds. More people will […]

The post 3 Digital Signage Content Ideas for Warmer Weather appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

When you screw up (and we all do), you can count on customers contacting you to let you know what you’ve done. If it’s a phone call, you can expect to hear ranting and raving and people saying things that are rude and inappropriate. If they are in your place of business, they will confront […]

The post Four Steps to Save a Sale Within Sixty Seconds appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Employee engagement has been a boardroom buzzword for quite some time. We’ve long known engagement matters. Still, the unspoken “but” has always been that metrics—especially those of the performance and financial ilk—matter more. Now, trends expert Rick Grimaldi says the time is right for a major shift in this “metrics-first” attitude. Grimaldi has a unique […]

The post How to Retain Your Employees appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Bringing more than 20 years of experience in the digital signage industry, Tim Allen has joined SNA Displays as director of sales. Allen, who will support accounts in the central US as well as in the retail sector, has in-depth knowledge of LED display technology and video processing, including multi-national corporate environments, business-to-business channels, and […]

The post Tim Allen Joins SNA Displays as Sales Director appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Every industry is spurred forward by new technology. New thoughts lead to new designs and advancements in tech lead to increased efficiency in the workplace and more effective installations. In the signage industry, the meaning of “new technology” encompasses a lot of things. There are channel letters, wall graphics, digital signage, LED installations, vehicle wraps, […]

The post New Tech Takeover appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Image360 Westminster MD, a provider of custom graphic solutions for businesses and organizations in their area, is now under new ownership. With local entrepreneurs Christi Lorenzo and Cody Murray at the helm, the company is entering a dynamic new phase of growth. Christi is a seasoned professional with over 25 years of experience in the […]

The post Image360 Westminster Maryland is Under New Ownership appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Sign manufacturing, particularly channel letter production, has significantly evolved from the era of manual craftsmanship by highly skilled artisans. The introduction of computers in the 20th century transformed the industry, enabling the use of Computer-Controlled Equipment (CNC). CNC machines are now employed to cut materials (routers) and bend returns (CNC letter bending machines). Additionally, computer […]

The post The Present and Future of Automation in The Sign Industry appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.