What Motivates a Sign Sales Prospect?
Like it or not, sales prospects do not make decisions based on reason; instead most people make decisions emotionally and then support their decisions with facts. That is why you must first identify the prospect’s most salient emotional needs and desires in your initial sales meetings and then construct a sales argument which not only […]
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Nova Polymers Launches New Website
Nova Polymers, the only provider of photopolymer sign substrates and processing equipment in North America, has unveiled a new cutting-edge website designed to solidify its reputation as the industry expert in Braille/ADA-compliant wayfinding signage. The new website is tailored to cater to the needs of architects, designers and sign fabricators, providing easy access to essential sections […]
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Editor’s Column: Made to Order
In recent weeks I’ve talked to three shop owners who specialize in carved signage, which involves wood, PVC or high density urethane (HDU) signage that is either hand-carved or CNC-carved. In this realm, wood has become more of a boutique or special request item. A nice piece of wood can be expensive to work with, […]
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Lean Operation: Connecticut Sign Shop Succeeds
Graphics Unlimited in Putnam, Connecticut is an award-winning sign shop that specializes in sign design and fabrication that took a leap forward about five years ago when owner Aaron Perry decided to buy a plot of land and build a new facility. Prior to that, Perry’s stepmother and business partner was running a different division […]
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Winter Wonderland: Stunning Snowmobile Wraps
Founded in February 2019, Wide Open Throttle Graphics in Alberta, Canada started in Owner Chris Thiessen’s basement out of his passion for powersports. Thiessen wraps all types of vehicles, but powersport vehicle wraps make up 95 percent of his business. “I grew up around sleds and dirt bikes,” he says. “I am sentenced to a […]
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General Formulations Appoints New VP of Purchasing & Production
General Formulations has announced the promotion of Dan Collins to Vice President of Purchasing & Production. Collins is a passionate leader with more than 20 years of experience in operations, manufacturing and multi-channel product distribution with P&L ownership. Since joining General Formulations in November 2023 as Finishing Plant Manager, Collins has played a pivotal role […]
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Summa America Announces Strategic Leadership Appointment
Summa America has appointed Bryan Timmerman as Managing Director of North America. In this role, Bryan oversees all regional activities, reports directly to CEO Stijn Henderickx and joins the Summa Management Team. Bryan brings more than two decades of international expertise in industrial sales, manufacturing and operations to Summa America. His expertise in developing strategic growth initiatives […]
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Creating an Experience with Projection Mapping
It’s time to rethink projectors. In recent years projection technology has greatly advanced, which has allowed for a whole new world of applications. “Laser technology has really reinvigorated the space in terms of less maintenance and general higher quality projection,” says Ramzi Shakra, Senior Product Manager, Epson. “With laser being the light source instead of […]
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SNA Displays Retrofits Digital Signage at D.C.’s Key Transit Hub
SNA Displays provided a video display upgrade to the parking garage and bus terminal entrance at Washington, D.C.’s Union Station, a multi-modal transportation hub that sees 30 to 40 million visitors a year. The new LED video technology replaced outdated digital signage and was installed as part of Union Station Redevelopment Corporation’s(USRC) near-term modernization efforts to […]
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Three Reasons Why Your Shop is Ready to Sell Digital Signage
Over the years, you’ve probably focused on all of the reasons why your shop isn’t ready to sell digital signage. But what if you flipped the script and focused on the skills your shop does have and the ways in which it is ready to sell digital signs? We spoke with Mitch Leathers, VP of […]
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