Category: News

The audiovisual (AV) industry has seen remarkable growth and transformation in recent years, largely thanks to advancements in Pro AV technology and the increasing demand for captivating visual experiences. As businesses work to differentiate themselves in a rapidly growing digital marketplace, AV integrators are recognizing the value of high-quality, purpose-driven content. This shift is redefining […]

The post Why AV Integrators Are Embracing Content Creation appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Media company Dream Outdoor recently launched a new digital out-of-home (DOOH) platform along Sunset Blvd. in central Hollywood. Dubbed “The Blade,” this vertically oriented DOOH screen is mounted to the façade of the Wallace on Sunset, an apartment complex owned by real estate investment trust Essex, across the street from the Hollywood Palladium theater and Hollywood Walk of […]

The post Essex Hollywood Digital Lights Up Sunset Blvd appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Five years ago, our country underwent an unexpected and unprecedented experience that affected hundreds of millions of Americans, including the sign and graphics industry. Starting on March 15, 2020, states started to shut down schools, churches and businesses to “slow the spread” of the COVID-19 virus.  We will never forget the uncertainty that ravaged our […]

The post Drawing On The Past To Prepare For The Future appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Southern Illinois University (SIU), a public research university in Carbondale, Ill., chose Watchfire to overhaul outdated scoreboards in its Division I sports facilities. Faced with aging, outdated scoreboards, SIU needed a solution that replaced old technology and enhanced fan engagement across venues. Tim Leonard, SIU’s athletic director, emphasized the need for change. “As a Division […]

The post Watchfire Overhauls Video Displays at Southern Illinois University appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

GroupeSTAHL has announced the 100% acquisition of TKO Sales, Inc., a heat transfer manufacturing company based in Pompano Beach, Florida, with additional facilities on the West Coast. This acquisition marks a step forward in GroupeSTAHL’s long-term vision of growing with intention, investing in innovation and expanding its customer-first model. By adding TKO to its elite […]

The post GroupeSTAHL Announces Strategic Acquisition of TKO Sales, Inc. appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Every industry has its own lingo. In the sign industry, terms like ballast, canopy, channel letter and push-through all have meanings that may not be apparent to someone outside the business. As a business owner, there is financial lingo that you’ll need to learn–not just to speak to your accountant or a banker–but also to […]

The post 14 Financial Terms Every Sign Shop Owner Should Know appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

As the cold weather finally leaves us and the summertime approaches, it’s important for sign shop owners to remember the significance that weather-based advertising has. Did you know that weather is the second-biggest influence on consumer behavior after the state of the economy? This is a great tidbit to share with clients who may be […]

The post Signs of Summer appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

For the most part, not many kids grow up thinking, “I’m going be in the sign industry someday!” And even if this is some young kid’s dream, there are no trade schools or universities offering a degree in sign technology. The truth is, unless you were born into the industry, sign making is rarely considered […]

The post Love Our Industry, Love Training! appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

In this inspiring episode of Behind the Signs, hosts Joe Arenella and Liz Arenella Toynes talk with Ashley Borell Miner, CEO of Steel Art Company, one of the leading wholesale sign fabricators in the U.S. Ashley shares her journey from furniture retail to taking over her family’s business, her philosophy on leadership, and how Steel […]

The post Behind The Signs: How Steel Art Built a Top Workplace appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

SPONSORED: In our On The Floor video series, SBI’s Alex Marcheschi interviews Ascent Equipment president Dave Rom from the show floor at ISA Sign Expo 2025 in the Mandalay Bay Convention Center in Las Vegas. Rom details the various machines in his booth and explains how they can best benefit sign shops.  

The post SBI on the Floor: Ascent Equipment at ISA Sign Expo 2025 appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.