Migration Bus Wrap is for the Birds
This past December, the animated film Migration, by Illumination and distributed by Universal Pictures, proved a hit during its run in movie theaters. Not only was word of mouth strong on this comedic adventure following a family of ducks but so too was its marketing. For example, Spectrum Media Group, a leading provider of OOH […]
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OEE Terms
Overall Equipment Effectiveness (OEE) is a metric used to measure the effectiveness of manufacturing processes or individual equipment. It considers three factors: Availability (actual production time vs. planned); Performance (equipment performance vs. maximum potential); and Quality (production rate of “good count” products). The OEE is calculated by multiplying scores of these three factors, resulting in […]
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General Formulations Announces Launch of New & Improved Rebranded Website
General Formulations is thrilled to announce the launch of their new and improved, rebranded website: www.generalformulations.com. The new site marks a significant milestone in the company’s 70-year history and offers an enhanced user experience, providing easier access to a wide array of products and resources. The new website features several key enhancements, including: Improved Product […]
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Hitoshi Toji Passes Away at 95
LAKEWOOD, CA – Hitoshi “Tosh” Toji, sign company owner and World War II Japanese-American concentration camp survivor, passed away peacefully in his sleep on January 11. He was 95. He is survived by his wife, Sharon Toji, and stepson, Bill Toji. After being released from the Manzanar concentration camp where he and other Japanese-American citizens […]
SAi Flexi Supports Canon’s Roll-to-Roll Printer Range
SA International (SAi, Salt Lake City) announced its “all-in-one” design, print and cut software for sign and print providers now offers compatibility with Canon’s (Melville, NY) entire UVgel roll-to-roll printer range, according to a press release from SAi. SAi has released Service Pack 4 for Flexi 22, which enables both white and multilayer printing. It […]
Right-Lighting 3 Varying LED Sign-Lighting Situations
GETTING THE LIGHTING right for LED signs in different situations, be it an outdoor environment or an indoor setting such as a brightly lit convenience store or a darker, more intimate bar and restaurant, can be problematic. How do you address interior lighting needs when small signs and several TV screens are vying for competition? […]
Numerous Article Requests and More from January’s Inbox
Spec Ed The industry desperately needs articles on “It’s your shop, you write the spec.” So many acrylic options, so many LED options, so many substrates being used inappropriately. Teach us how to spec ACM for indoor or outdoor use, teach us to spec LED type, lens and color temp for various illuminated letter options, […]
Iconic Sign or Insensitive Eyesore?
In Carthage, a neighborhood of Cincinnati, stands the “Big Indian” — the local nickname of a sign originally marking a car dealership — that towers over and is causing increasing controversy for its neighborhood, according to a recent report in the Cincinnati Enquirer. The sign’s black, red and blue paint used to be vibrant, the […]
Buc-ee’s: Typo or Marketing Ploy?
Buc-ee’s gas stations are quickly becoming popular in the United States, especially in Texas, from their beaver nuggets, clean bathrooms and customer service. However, Buc-ee’s recently came into the spotlight because of a typo on one of their billboards located 73 miles away from their Temple, TX location. Instead of reading “Howdy,” it read: “Hodwy,” […]
16 Tips to Become a Better Sign Business Negotiator
THE KEY TO ANY successful negotiation starts with identifying the situation correctly: Is it a one-off commercial transaction that involves little more than bargaining over price, is it an internal negotiation with employees, family members or partners where the relationship is paramount, or is it a more complex engagement that involves building a potentially long-term […]