Behind The Signs: Year End Planning For Your Sign Shop!

In this insightful episode of Behind the Signs, hosts Joe and Liz dive into essential year-end planning strategies to help you close out the year on a high note and set your sign business up for success in the new year. From financial tips like maximizing cost of goods sold and managing vendor relationships to […]

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Behind The Signs: Hiring For Your Sign Shop – Building The Dream Team

In this episode we chat about a question we get asked often: How do you hire good people on your team? We break things down by revenue point (0-$100k, $250k, etc) and see what roles should be filled first in your shop. Join us as we share stories, tips, and laughter, all while celebrating the […]

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Behind the Signs: Taking Over a 100 Year Old Sign Shop

In this episode we chat with Jennifer Cooper of Cooper Sign Co and her journey in running this 100 year old shop. A woman owned legacy sign shop comes with its challenges but its her perseverance and confidence in the industry that has kept the company strong! 00:00:00 Intro 00:01:00 Origins 00:15:13 A Fresh Perspective […]

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Behind the Signs: A Conversation with Sign Professionals

Welcome to the first episode of the Behind the Signs podcast reboot, hosted by father-daughter duo Joe Arenella and Elizabeth Arenella Toynes. In this episode, Joe and Liz dive into: Their journey in the sign industry, from humble beginnings to successful ventures. Dedication to the late Keith Lancaster, a dear friend and former business partner. […]

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Behind the Signs Podcast: We have our own museum!

The latest “Behind the Signs” video podcast, hosted by Joe Arenella, is a fun interview with the museum that represents our industry! This latest episode takes the listener on a learning journey about Casey Goldman-Davies and the American Sign Museum. She’s telling our story and preserving our industry’s legacy. Please subscribe to the Behind The Signs Youtube channel […]

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Behind the Signs Podcast: Working with Family

The latest “Behind the Signs” video podcast, hosted by Joe Arenella, is devoted to passing the torch to the next generation! This latest episode touches on working with family members at your sign shop—with stories about these generational hires (both pro and con) and advice. Kim Sutton and his son Richard of Vintage Sign & […]

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