Category: Blog

In this episode of Behind the Signs, Liz and Joe dive into one of the most important (and often overlooked) aspects of running a successful sign shop — customer retention. From handwritten thank-you cards and swag boxes to company mottos and vetting client relationships, they share practical, real-life strategies for building long-term customer loyalty in […]

The post Behind The Signs: Building Loyalty In The Sign Industry appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Intro: When Sign Builder Illustrated decided to create our Sign Design Awards, we anticipated receiving great submissions, of course. However, the submissions we received truly blew us away. The eight categories featured in the awards include best channel letters, best neon or faux neon signage, best EMC installation, best installation at a school or university, […]

The post 2025 SBI Sign Design Awards: Best Neon or Faux Neon Sign appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Intro: When Sign Builder Illustrated decided to create our Sign Design Awards, we anticipated receiving great submissions, of course. However, the submissions we received truly blew us away. The eight categories featured in the awards include best channel letters, best neon or faux neon signage, best EMC installation, best installation at a school or university, […]

The post 2025 SBI Sign Design Awards: Best Channel Letters appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

The September digital edition of Sign Builder Illustrated is now live! See the winning projects from our inaugural Sign Design Awards! Shops from across America submitted impressive projects and our advisory board selected the best of the best. Read about the design work, planning and installation that went in to every winning design and view […]

The post September 2025 Digital Edition appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

When Mercury Print Productions was the first to install GFI Innovation’s OPL Series paste ink dispenser in 2004, the Rochester, New York-based company was already known for embracing innovation. Two decades later, their dispenser is still going strong and producing impressive results. “Their machines have proven to be rock-solid over the years. We’ve replaced computers […]

The post Mercury Print Productions: Two Decades of Innovation with GFI Ink Dispensing appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Auburn University upgraded the lobby of its Harold D. Melton Student Center with the addition of a fine-pitch BRILLIANT™ Interior LED screen from SNA Displays. Electrical Technicians, Inc (ETI) led the project while SNA Displays manufactured the 1.5 mm LED video technology and provided installation services. The digital lobby display is approximately 6’6” tall and […]

The post SNA Displays Adds LED Video Wall to Auburn University Student Center appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

STAHLS’ proudly announces the launch of LIQUID 3D™, a patent-pending embellishment technology that redefines what’s possible in custom logo application. Currently exclusive to the STAHLS’ Fulfill Engine™ platform, LIQUID 3D™ marks the dawn of a new era in dimensional, on-demand branding with no minimums and no compromise on quality. “This is the most disruptive product […]

The post STAHLS’ Unveils LIQUID 3D™ On-Demand Emblem Technology appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Sign Builder Illustrated is pleased to announce the addition of our All Things Printing newsletter! All Things Printing is a new weekly email newsletter brought to you by SBI that will be sent out on Fridays beginning in September. Keep up with the latest printing news—from stunning window graphics and dynamic vehicle wraps to soft […]

The post SBI Launches All Things Printing Newsletter appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

In the ever-evolving landscape of technology and global competition, participating in a Mastermind Program has become not just beneficial, but essential for business growth.  Mastermind Alliances have surged in popularity among contemporary business leaders, even though their origins trace back over 70 years to the influential work of Napoleon Hill. In his seminal book, Think […]

The post Eight Reasons To Join a Mastermind Group appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

True Install, an emerging brand in the sign and graphic installation space, has recently announced its expansion into Northern Virginia, offering professional sign and graphic installation services. The new business is owned and operated by Virginia resident, entrepreneur and operations professional Raymond McHale. McHale brings a strong background in operations and a proven ability to […]

The post True Install Now Serving Northern Virginia appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.