Numerous Article Requests and More from January’s Inbox

Spec Ed The industry desperately needs articles on “It’s your shop, you write the spec.” So many acrylic options, so many LED options, so many substrates being used inappropriately. Teach us how to spec ACM for indoor or outdoor use, teach us to spec LED type, lens and color temp for various illuminated letter options, […]

Iconic Sign or Insensitive Eyesore?

In Carthage, a neighborhood of Cincinnati, stands the “Big Indian” — the local nickname of a sign originally marking a car dealership — that towers over and is causing increasing controversy for its neighborhood, according to a recent report in the Cincinnati Enquirer.  The sign’s black, red and blue paint used to be vibrant, the […]

Buc-ee’s: Typo or Marketing Ploy?

Buc-ee’s gas stations are quickly becoming popular in the United States, especially in Texas, from their beaver nuggets, clean bathrooms and customer service.  However, Buc-ee’s recently came into the spotlight because of a typo on one of their billboards located 73 miles away from their Temple, TX location. Instead of reading “Howdy,” it read: “Hodwy,” […]

16 Tips to Become a Better Sign Business Negotiator

THE KEY TO ANY successful negotiation starts with identifying the situation correctly: Is it a one-off commercial transaction that involves little more than bargaining over price, is it an internal negotiation with employees, family members or partners where the relationship is paramount, or is it a more complex engagement that involves building a potentially long-term […]

New LED Displays and Scoreboard at Texas Tech

Red Raiders football and baseball fans in Lubbock, Texas, have a new reason to cheer as Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has partnered with Texas Tech University to design, manufacture, and install nine new LED displays and a custom “Double T” logo-shaped scoreboard for Jones AT&T Stadium and Dan Law Field at Rip Griffin […]

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UCO Stadium Upgrades Digital Signage

The University of Central Oklahoma (UCO), a public university just north of Oklahoma City, upgraded the large format digital signage at Chad Richison Stadium using LED video technology from SNA Displays. The stadium is home to the UCO Bronchos’ NCAA Division II football team and seats 12,000 spectators. Owner’s representative and technology consultant Anthony James […]

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Minuteman Press International Earns Entrepreneur Ranking

Minuteman Press International has been awarded the 2024 #1 printing and marketing franchise ranking by Entrepreneur Magazine. The Minuteman Press franchise team has now achieved this #1 rating for an impressive 33 years and 21 years in a row. Nick Titus, president of Minuteman Press International, says, “2023 was an incredible year for Minuteman Press […]

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New Film for Bubble-free Vehicle Graphic Application

Contra Vision, global specialists in perforated window film, has launched a revolutionary new product for bubble-free vehicle graphic application. This latest product, Contra Vision® AutoGraph™, debuts in North America following the success of this revolutionary new product in the UK and Europe. Available in 60/40 and 50/50, AutoGraph is a perforated window film that has […]

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