Category: Blog

We all love to sell full wraps, but it can be beneficial to provide your clients with a range of different wrap options that fit their respective budgets, including partial wraps. In fact, you may find that providing partial wraps or die-cut spot graphics can be just as profitable—if not more profitable—than full wraps. Clients […]

The post Selling Full Wraps Vs. Partial Wraps appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

You’ve decided the sign industry is your calling. You’ve pinpointed your niche, embraced the long hours and hard work of business ownership and are ready to outperform the competition.  Now comes the critical question: What will you name your business?  With countless sign companies competing for attention, how do you create a name that stands […]

The post What’s in a Name?  appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Old habits die hard in business. But holding onto outdated financial practices can quietly drain your profits and hold back growth.  Aaron Clippinger runs a sign company in San Diego with 30 employees. He also owns  SquareCoil, a software system that is designed to help other sign companies operate more profitably.  By paying closer attention […]

The post Financial Habits to Break Up With in 2025 appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

According to Digital Signage Today, Bradley International Airport has deployed digital signage in the main terminal and in the airport restrooms. The initiative comes as a result of a partnership with Connecticut’s Trafficking in Persons Council and Love146, a non-profit anti-child trafficking organization. Human trafficking experts cite restrooms as an ideal location for signage because […]

The post Connecticut Airport Uses Digital Signage To Fight Human Trafficking appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Roland DGA Corporation has announced the addition of the next-generation XP-640 – a Pro-level 64-inch eco-solvent inkjet printer that combines unmatched image quality and outstanding productivity – to Roland DG’s award-winning TrueVIS series. “Our fastest TrueVIS printer to date, the XP-640 is uniquely engineered to maximize production capability while maintaining the amazing color and print […]

The post Roland DGA Announces New TrueVIS XP-640 High-Speed Eco-Solvent Printer appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Wayfinding signage has always served important navigational functions for visitors, tenants and customers, but the category now is much more than a means of giving directions. As companies increasingly mandate employees to return to onsite work, they’re using it to enhance employee and customer experiences with better–designed environment visuals.   Interior and exterior wayfinding solutions combined […]

The post Creating Effective Wall, Window and Wayfinding Graphics appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Starting any business is an extremely difficult endeavor. No matter what, there is an inherent risk involved. There’s equipment to invest in, techniques to learn, marketing to do, an ever-increasing amount of research to delve into and more. No matter how prepared you may be, there’s always an unforeseen issue lurking in the distance or […]

The post Editor’s Column: The Fine Line appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

The February 2025 digital edition of Sign Builder Illustrated is live! Read the magazine to learn how Nova Polymers developed a machine to increase efficiency in ADA signage production, check out the second installment of our Signs Beyond Borders series from Russell Toynes, find out if your shop is ready to sell digital signage and […]

The post February 2025 Digital Edition appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Wendy Graves, a signage industry professional and current partner of Make It Happen Signage Academy’s U.S. team, has joined Sign Builder Illustrated (SBI) as a signage industry correspondent. As correspondent, Graves will contribute features and tutorial articles to SBI while being our eyes and ears in the field as she travels the country with Make […]

The post Sign Builder Illustrated Welcomes Wendy Graves as Correspondent appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Channel letters look great, and innovations in recent years have created new opportunities for their use—with more applications and locations in play than ever before. But there are several factors to consider when planning a sign involving channel letters, and here are three questions in particular you should ask before buying: Question #1. Are you […]

The post Factors To Consider When Choosing Channel Letters appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.