Category: Blog

It’s time to rethink projectors. In recent years projection technology has greatly advanced, which has allowed for a whole new world of applications. “Laser technology has really reinvigorated the space in terms of less maintenance and general higher quality projection,” says Ramzi Shakra, Senior Product Manager, Epson. “With laser being the light source instead of […]

The post Creating an Experience with Projection Mapping appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

SNA Displays provided a video display upgrade to the parking garage and bus terminal entrance at Washington, D.C.’s Union Station, a multi-modal transportation hub that sees 30 to 40 million visitors a year. The new LED video technology replaced outdated digital signage and was installed as part of Union Station Redevelopment Corporation’s(USRC) near-term modernization efforts to […]

The post SNA Displays Retrofits Digital Signage at D.C.’s Key Transit Hub appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Over the years, you’ve probably focused on all of the reasons why your shop isn’t ready to sell digital signage. But what if you flipped the script and focused on the skills your shop does have and the ways in which it is ready to sell digital signs? We spoke with Mitch Leathers, VP of […]

The post Three Reasons Why Your Shop is Ready to Sell Digital Signage appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

The technology shift from analog to digital, which began more than forty years ago, provided sign makers with many new business opportunities. Innovations in computerized plotter-cutting and digital print technology initiated mass-produced graphics and reduced production costs. These technological advances also lowered the barriers to entry and opened the flood gates to a torrent of […]

The post How to Deal With Competitors in Signage appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

The January 2025 digital edition of Sign Builder Illustrated is live! Read the magazine to learn how a Connecticut shop makes it happen with a lean team, find out the story behind a successful North Dakota businesswoman, get expert HDU signage tips and more! Read how ISA’s David Hickey thinks the Trump administration’s policies will […]

The post January 2025 Digital Edition appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

According to MyBellinghamNow.com, the Federal Department of Transportation has awarded the Washington State Department of Transportation a nearly $7 million grant to update nearly all of the border wait time signs in Whatcom County. Sen. Maria Cantwell said told the publication the current signage across the region is over 20 years old and is becoming […]

The post $7M Grant Awarded for Washington County’s U.S. Border Signage appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

A strong visual identity is the core of successful corporate branding. But how do you create a compelling and cohesive visual identity? What makes it recognizable? And will it drive attention to a small business? Most entrepreneurs have these questions in mind as they set out to transform their brand image. I don’t think branding […]

The post Small Business Branding: How to Amp Up Visual Identity appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

Digital signage is a dynamic, captivating form of signage, but when it comes down to it, the displays are only as good as the content on them. Your customers can have the biggest, brightest display with the best resolution, but if all they’re putting on it is the temperature and time, it doesn’t really matter. […]

The post Three Digital Signage Content Strategies appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

According to ResearchAndMarkets.com, the global digital signage software market reached a value of nearly $10 billion in 2023, having grown at a compound annual growth rate (CAGR) of 13.64% since 2018. The market is expected to grow from $10 billion in 2023 to $18.9 billion in 2028 at a rate of 13.47%. The market is […]

The post Digital Signage Software Market Projected to Triple to $35.2B By 2033 appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.

There’s an ongoing battle between designers and sales representatives, which is predictable considering designers like to have more time with projects and sales reps need everything now. This can create much tension between these departments. However if we keep the main objectives for these groups in focus, it will be easier to maintain a relationship […]

The post How Sign Designers and Salespeople Can Work Together appeared first on Sign Builder Illustrated, The How-To Sign Industry Magazine.