Broadsign SSP integrates Screenverse DOOH network

The Screenverse digital display network is now available via the Broadsign supply side platform. Screenverse contributes a fleet of nearly 100,000 digital screens and 18 network partners to the partnership with Broadsign SSP, which offers integration with more than 35 demand-side platforms for DOOH advertising.

Building customer loyalty with rewards that matter

The 2024 Interactive Customer Experience Summit included a panel entitled “Building customer loyalty with rewards that matter.” Each panelist shared their expertise on the challenges and successes of loyalty programs.